William Hill…The Breakdown

17th September 2019

We were commissioned to produce both moving and stills content for William Hill to be used throughout the 2019 / 2020 football season, continuing their new brand message of “The Brotherhood of Football”. Curious developed the idea and how this could be used across all of their BAU communications on all of their platforms.

Dan Humphreys (Director) & Andreas Neo (DOP) worked closely together on the best approach for the 2 day shoot with multiple recce’s of locations to ensure they worked from a creative and technical standpoint. Time was tight with just 3 weeks from agreeing budgets and creative until the first asset was required.

On the hottest two days of the year, and in an enclosed football dome with the temperatures soaring, we captured some incredible choreographed skills & drills with our friends at Playmaker on some pretty impressive kit including the Polaris Elite electric tracking vehicle from the team at Motion 24.

We delivered one stylised master edit as well as 25 retouched stills. William Hill had access to all of the footage and photography captured over the 2 days to regularly release new content through their in-house team. To maximise the time frame we had, our post production team were creating the full suite of 169 CGI football shirts throughout the process, as we’d developed an efficient production workflow to get these completed.

We also created supporting assets in our CGI studio to create replica football shirts as static and motion files. To date we have produced shirts for 192 teams across 6 leagues. Check out the full campaign here & here.