Building Pepsi’s Champions League world

There aren’t many things that are as divisive as football (especially at Curious HQ) but this project for Pepsi was one that we could all get behind. To support Pepsi’s UEFA Champions League sponsorship, Curious partnered with the creative team to produce a global campaign toolkit that captured the excitement and energy of one of the world’s biggest sporting events.

Alongside an extensive programme of product photography, we designed and built a fully rigged CGI stadium within a virtual production environment. This digital world became the foundation for the campaign, allowing us to create dynamic product visuals and immersive content while maintaining complete creative control over lighting, camera movement and atmosphere.

Working across shoot production, CGI and post production, we delivered more than 40 hero campaign assets as a scalable toolkit for global activation. By combining VP with expert multi-channel delivery, Curious helped Pepsi create a bold, adaptable campaign that brought the excitement of the UEFA Champions League to audiences around the world. Result.

Services: Shoot Production | Post Production