Bringing the M&M’s range to life with CGI

When The&Partnership needed a simple, engaging way to showcase the full M&M’s product range, Curious developed a series of CGI animations that transformed static packaging into playful, dynamic campaign content.

Using CGI and motion design, we created animations that brought each product to life, with the iconic packs bursting open to reveal the colourful personalities inside. A nice trick that solved the problem.

By combining CGI, post production and multi-channel delivery, we created a scalable production solution that helped M&M’s communicate its product range in a bold, memorable and engaging way.

Services: Post Production