Bringing flavour to life with CGI for McDonald’s

To launch McDonald’s new Mixology summer drinks, Leo Burnett partnered with Curious to create a vibrant campaign that captured the energy, flavour and refreshment of the range. Leo’s wanted to explore liquid displacement and the way in which bubbles refract and distort the product, while also perfectly capturing the product colour palette.

Combining live action photography with CGI, we created realistic ice, bubbles and liquid effects that added depth, movement and texture to every frame. Careful post production, including subtle blurs, glows and light refractions, gave the impression of looking through the drink, bringing the products to life with striking impact.

Multiple versions were produced for multi-channel delivery across DOOH and social media, ensuring a consistent visual experience across every platform.

Services: Shoot Production | Post Production