Using AI to create five worlds in one campaign

For British Airways, we created five unique, lived-in environments, each inspired by a different destination but all part of the same wider campaign ‘An Original British Briefing’ with Uncommon Creative Studio.

Using AI, we explored the architecture, lighting and composition of each space before developing the details that made them feel really real. We created one aircraft door asset and kept its proportions consistent across every execution, helping the campaign hang together visually.

As always, we kept the process collaborative too, working through four rounds of structured feedback with the client. Rather than throwing endless AI options at the problem, we presented three clearly labelled routes at each stage, changing one variable at a time. Every decision was documented, before our retouching team beautifully brought the final images together.

The result was five distinctive worlds, one consistent campaign, with flexible assets created for multiple destinations and formats.

Services: AI & VP | Post Production