Launching Aston Martin with cinematic CGI

To unveil the Aston Martin DBS 770 Ultimate, Curious was commissioned to create a cinematic launch film that captured the power, precision and exclusivity of the marque’s flagship model. Using CGI, motion design and immersive sound, we developed a dramatic reveal designed to build anticipation ahead of the vehicle’s launch with banging sound design to match.

Time would be of the essence so using some industry disrupting software and GPU based render engines allowed us to conceive and deliver a beautiful 60″ film in just eight weeks along with all the necessary teasers, cut downs and a bunch of stills.

By combining CGI, post production and multi-channel delivery, Curious delivered a scalable campaign toolkit that extended the launch across multiple platforms while maintaining a consistent cinematic look and feel. The result was a premium automotive campaign that matched the craftsmanship and performance of the Aston Martin DBS 770 Ultimate.

It might be as close as we ever get to owning one but it sure felt good.

Services: Concept Development | Shoot Production | Post Production