Nostalgic OOH for Argos

For Argos’s 2026 Christmas campaign, T&P cast Richard Ayoade as a Scrooge-like gift-dodger, haunted by Connie and Trevor, the brand’s toy mascots, as the ghosts of Christmas past and present. Curious was commissioned to shoot the out of home to accompany the campaign, taking its 80s and 90s nostalgia from the screen to the street.  

We were involved from the early stages, scouting locations and pulling together styling moodboards with the T&P team. Recreating a childhood Christmas meant getting the details right, from period props and set dressing to the unmistakable, retina-burning flash of Mum’s old film camera. To get the look, our photograph Dan Humphreys adapted vintage 80s Canon lenses to a digital camera and shot film references on a trusty Canon AE-1. Creating a shoot that truly felt like Christmas past.  

Aptly, for ‘Christmas Present’ our team flexed their modern post-production muscles to create the backgrounds and shallow depth of field that is unmistakably 2026. We then retouched and prepared the final images before T&P added the last artworking touches for multi-channel delivery across OOH and digital.  

The result was a set of out-of-home assets that feel as nostalgic as a well-thumbed catalogue, and as modern as a social media carousel trend.  

Services: Shoot Production | Post Production