Turning chocolate into scroll-stopping content

When Tony’s Chocolonely launched two new products, they partnered with Curious to develop a social-first campaign that captured its distinctive personality and playful tone. Working closely with the team, we developed creative concepts that felt unmistakably Tony’s while giving the new range maximum impact across social channels.

With such a small brand team, it was over to us to come up with creative concepts that fit the quirky Tony’s brand world. Once they selected a route, photographer Dan Humphreys captured (and consumed) plenty of delicious chocolate over a two day shoot at the Curious studio. We captured a vibrant library content, combining bold styling, playful art direction and expert post production to create assets that reflected the brand’s colourful identity.

We were really proud when the Rice Crispy Caramel campaign went on to become Tony’s Chocolonely’s highest-performing social post to date! Showing that a bit of creative thinking, smart production and platform-first content can deliver outstanding results.

Services: Concept Development | Shoot Production | Post Production