Sky Creative approached Curious to help realise an ambitious campaign for Under Salt Marsh. While the original concept had been developed using generative AI, GenAI could only get them so far, so we came on board with our cutting-edge workflows to achieve the cinematic quality and camera movement the campaign demanded.

Using our Neural Rendering pipeline alongside Unreal Engine, we transformed the initial AI-generated visuals into an immersive sequence that takes viewers on a first-person journey through the fictional Welsh marshlands. As the storm closes in, the camera reveals fleeting clues (perilously close to being lost!) and builds tension around the drama’s central mystery.

By combining AI content production with virtual production techniques and advanced post production, we created a seamless experience that extended the creative. The result was a visually rich campaign that captured the scale, drama and intrigue of Under Salt Marsh.

Services: Post Production | AI & VP