Precision for a powerful story

For the launch of Sky Atlantic’s Lockerbie: A Search for Truth, Curious partnered with Sky Creative to deliver the nationwide digital OOH campaign supporting one of the year’s most powerful television dramas.

Given the sensitive nature of the subject matter, the creative demanded a carefully considered approach. Working across multiple UK locations, we managed the adaptation and multi-channel delivery of motion content, ensuring every execution retained the subtlety and emotional impact of the original campaign. Delicate motion treatments and meticulous quality control helped preserve the tone of the series while optimising content for a wide range of digital formats.

Delivered over a four-week rollout ahead of the January premiere, the campaign demonstrated how expert campaign adaptation and multi-channel delivery can support powerful storytelling without distracting from it. By combining technical precision with creative sensitivity, Curious helped bring an important national campaign to audiences across the UK.

The programme won a BAFTA for “Best Factual Series”

Services: Multi-Channel Delivery