Delivering a blockbuster campaign across every screen

For the launch of Sky Original The Day of the Jackal, Curious partnered with Sky Creative to deliver the digital out-of-home campaign that introduced one of the year’s most anticipated drama series to audiences across the UK.

Working over a four-week campaign, we managed the adaptation and multi-channel delivery of motion content across a nationwide network of digital OOH placements. Every execution was carefully prepared and optimised to ensure a consistent viewing experience across multiple screen formats, helping the campaign make maximum impact in the lead-up to the series premiere.

Following its release, The Day of the Jackal became Sky’s biggest Original series launch to date, attracting a record audience in its first week and earning a Golden Globe nomination! We’re proud to have done our bit to support a landmark television launch with content built to perform at scale.

Services: Multi-Channel Delivery