Bringing iconic SNL art to life with post production

When Saturday Night Live launched in the UK, Sky Creative needed a campaign that captured the show’s unmistakable energy. Curious partnered with the team to transform the static key art into dynamic content, ready for a nationwide digital out-of-home (DOOH) campaign.

Using a blend of traditional animation techniques and a sprinkle of AI, we added movement, energy and character while staying true to the original creative. Every animation was carefully crafted to preserve the recognisable look of the campaign while giving it the impact needed to capture attention in busy public spaces.

The finished assets were delivered for multi-channel distribution, supporting the show’s launch across digital screens nationwide. By combining animation, post production and AI-powered creative workflows, we helped bring one of television’s most iconic brands to UK audiences!

Services: Post Production | AI & VP | Multi-Channel Delivery