Bringing Saturday Night Live to UK streets

Working with Sky Creative, we helped to deliver the iconic energy of Saturday Night Live to UK audiences with a DOOH campaign celebrating the show’s arrival.

Our role was to bring the campaign’s static key art to life in a series of dynamic animated moments to be displayed nationwide in the lead up to the show’s arrival. Using a mixture of traditional animation techniques, combined with a sprinkle of AI wizardry, we added movement, energy and character.