Creating a social-first campaign for Samsung

Following the success of the Samsung Galaxy Tab S9 campaign, Iris partnered with Curious once again to produce the social launch campaign for the new Samsung Galaxy Tab S10. The creative direction was dynamic, upbeat and fun and was an exciting challenge.

Working from our London studio, we delivered end-to-end shoot production, building bespoke sets and capturing eight individual scenes over two days. Director Dan Humphreys developed an innovative shooting approach to achieve the campaign’s distinctive split-screen style, creating a flexible foundation for the edit.

Our post production team then injected energy and dynamism into the edit and graphics, producing over 40 versions for multi-platform delivery, giving Samsung a scalable library of social-first content.

Services: Shoot Production | Post Production