Building a CGI world for a global campaign

When Curious were commissioned by Iris to create a tool kit of assets for the launch of the new 2025 Samsonite luggage range the challenge would be how to create a flexible campaign toolkit with only the available products ranging from CAD data to pre-production dummies.

After a bit of pre-visualisation, we designed a CGI virtual environment that established the lighting, atmosphere and creative direction before production began. This digital world informed the live-action talent shoot, provided a reference for the CGI product imagery and created a consistent backdrop for e-commerce assets, ensuring every campaign element felt connected.

Shot by Sean de Sparengo & Dan Humphreys with CGI & Post from pretty much the whole Curious crew, the result was a scalable toolkit of more than 50 campaign assets spanning lifestyle photography, social content and e-commerce imagery.

Certainly makes a good CASE study…

Services: Concept Development | Shoot Production | Post Production