Curious are on the case with Samsonite

When Curious were commissioned by Iris to create a tool kit of assets for the launch of the new 2025 Samsonite luggage range the challenge would be how to make a lifestyle print campaign, some stylishly graphic social films and a bunch of e-comm assets, all sitting within the brand world, with available products ranging from cad data to pre-production dummies. After a bit of pre-visualising and a fair few conversations we settled on creating a CGI world that would inform the lighting for the talent shoot, give us a point reference for the CGI product work and serve as a backdrop for the e-comm assets.

 

Shot by Sean de Sparengo & Dan Humphreys with CGI & Post from pretty much the whole Curious crew, we delivered well over 50 individual assets in an open tool kit fashion.

 

Certainly makes a good CASE study…