For the Pimm’s Summer 2021 outdoor campaign, Curious were engaged by Just So as their production partner to help create, manage and deliver assets across a range of media channels in order to showcase the refreshed design for its iconic Pimm’s No.1 bottle and new Pimm’s Sundowner product. Working closely with the agency creatives, Curious assisted in capturing content for use in the campaign as well as ingesting the main campaign imagery shot by Louise Hagger. We retouched all the assets to bring the campaign to life and give a unified and cohesive visual aesthetic. Curious studio teams worked alongside PHD (Diageo’s media agency) and various outdoor vendors to create and deliver artworks for all the various booked media across OOH and BVOD.
With thanks to View 2 Film
Photography, Retouching, Motion Graphics, Artworking and Delivery.
Results & Benefits
A bright and engaging campaign that was delivered to over 100 outdoor sites that saw collateral rotated between all the various creative routes created, creating a summer buzz for the Pimm’s brand.