PepsiCo partnered with Curious to deliver a high volume shoot that would create a library of stills and video assets for markets around the world. Across five days of shooting, we captured multiple Pepsi product variations, producing campaign content tailored for regions including Mexico and Thailand.

With well over one hundred final deliverables, a very accurate shot list played a key role in production! Every aspect of the shoot was carefully managed to ensure consistency across every asset while maintaining an efficient production workflow. With a project like this, consistency is key!

The result was a scalable collection of campaign assets that gave PepsiCo the creatively coherent visual needed for global marketing, while allowing the individual markets to use content that felt personal and relevant to their audiences.

Services: Shoot Production | Post Production