Five days of shooting Pepsi  for PepsiCo to produce an up to date image and video asset bank for various global markets. From Mexico to Thailand we shot eight different variations of product across multiple creatives, both stills and video… very quickly adding up to a lot of shots! It is not often that an accurate shot list plays such a key role in a production, but with well over a hundred final deliverables it was very much needed!

With a project of this nature consistency is paramount. The approach to lighting, framing, drink styling across both stills and videos, including the twists and turns one entails, means keeping a creatively coherent visual across all output is key!