An ice-cool campaign designed to make everyone feel the rush.

There aren’t many things that are as divisive as football (especially at Curious HQ) but this project for Pepsi was one that we could all get behind. Tasked with bringing Pepsi’s sponsorship of the Champions League to life across everything from product shots to LCD screens – we handled everything.

Designed to make everyone ‘feel the rush’, we took care of an extensive stills product shot list, handled all post and CGI including the use of a ‘virtual studio’ complete with rigged animated CGI stadium.

All 40 assets were delivered as an adaptive toolkit for the 2023 campaign. Result.