Knorr your onions…

Our brief was to produce a standout PR campaign film, with eye catching photography, that promotes Knorr bouillon stock cubes in both a comedic and fashionable way featuring a micro handbag.​
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From the beginning we knew this project was going to require a full Curious cross department collaboration. Early in the development stage we decided that building the bag in CGI was going to be the most effective way to get in close and personal with our shots, this would give us maximum flexibility when exploring shape, texture and lighting with the super close ups, as well as building intrigue before the bag is revealed in its entirety.​