Creating summer on demand with a blend of traditional and AI production

How do you launch a summer campaign in the middle of a British winter? For Coal Drops Yard, we combined photography with advanced post production to create a sun-soaked campaign without waiting for the weather.

Working in partnership with Elvis and photographer Adrien Crasnault, Curious captured authentic photography on location before using advanced post production to transform the environment. Rather than treat it as a shortcut, we integrated AI into the production workflow from the outset, giving the creative team greater control over lighting, atmosphere and seasonal consistency while keeping real people and photography at the heart of every image.

The result was a flexible campaign that delivered the look and feel of summer despite the season. By combining traditional production expertise with CGI and AI-powered post production, we produced beautiful campaign assets ready for multi-channel delivery across digital, social and outdoor advertising.

Services: Shoot Production | Post Production | AI & VP | Multi-Channel Delivery