Bringing IKEA Oxford Street to life across every channel

To celebrate the long-awaited opening of IKEA Oxford Street, Mother partnered with Curious to deliver a multi-channel campaign that captured the excitement of one of the brand’s biggest UK launches.

Working across photography and post production, we created a wide range of campaign assets designed for both indoor and outdoor environments. From recreating IKEA’s iconic FRAKTA bag in CGI for in-store displays to supporting eye-catching out-of-home campaigns with photographers Marloes Haarmans and Peter Funch, every element was developed to create a cohesive visual identity across the launch.

Spanning a couple of months, it has definitely been one of our favourite projects to date and it was great to finally see the store open and our work proudly on show!

Services: Post Production | Multi-Channel Delivery