Putting all the bits together for Ikea Oxford St

The opening of the Ikea on Oxford St has been long awaited so naturally they wanted to create a standout campaign to promote the big day.

We worked closely with Mother across a variety of assets from recreating their famous Frakta bag in CGI for in-store displays and wrapping it around London buses to collaborating with photographers Marloes Haarmans and Peter Funch on eye catching Out of Home campaigns.

Spanning a couple of months, it has definitely been one of our favourite projects this year and it’s great to finally see the store open and our work proudly on show!