For the launch of Hydration Booster by Gatorade, Curious was tasked with delivering a complete library of campaign assets before the final product packaging was available. By combining shoot production, CGI and post production, we managed to keep the project on schedule without compromising on the result.

Working from a hero set of photography, we used CGI to recreate the sachets and packaging across every flavour, seamlessly integrating the digital assets into the final imagery. This approach allowed the campaign to move forward at pace whilst maintaining consistency across the entire product range.

Alongside photography, we captured a large volume of still and moving image content, working closely across production, CGI and post production to ensure every asset felt cohesive. The final campaign was delivered for multi-channel use across digital, social, retail and marketing channels, providing Gatorade with a scalable content library ready for launch.

Services: Shoot Production | Post Production