For the launch of Hydration Booster by Gatorade, we were tasked with creating a full library of media assets to support the product rollout. One of the key challenges was that final packaging had not yet gone into production for all flavours. To overcome this, we captured a hero set of images and replaced the sachets and packaging in post-production using CGI-generated assets.

The shoot involved capturing a large volume of content, including both stills and moving image, with an even greater number of final outputs required for delivery. We worked closely with our CGI and post-production teams throughout the process to ensure a seamless integration of assets, resulting in a visually cohesive and harmonious set of final outputs across all media formats and platforms.