Ford wanted to align their Fiesta model with women’s fashion and the creative concept we needed to bring to life involved a mermaid interacting with the car upon the ocean floor.
Our brief to casting was not an easy one as our mermaid needed to be both glamorous and a free diving specialist. We eventually found Jaqueline from MOT Models and along with our Director Sean de Sparengo and a 12 strong crew, we shot both stills and moving image extensively across 24 hours at The Underwater Studio in Essex.
Ford are comfortable with their vehicles being computer-generated and this proved the most efficient way of producing the final image. By using the car’s cad data prepared in our studios, a blend of rendered cgi, photography and retouching, we were able to faithfully execute an elegant seabed interaction of both car and mermaid.