They still like a bit of craft over at BBH, so for this Experian OOH concept mixing a bit of old and new school was the order of the day. We combined commercial photography, CGI and post production to deliver a seamless result that celebrated both traditional craft and digital precision.

We began by trawling a load of second hand book stores for some lovely vintage case-bound books, carefully selecting each one to create an authentic still life. Once photographed in the studio, we used CGI to recreate the bespoke typography with photorealistic textures and embossed detailing before integrating every element through high-end retouching and post production.

The final campaign captured the quality of real craft while providing the creative flexibility needed for a modern advertising campaign.