They still like a bit of craft over at BBH, so for this Experian OOH concept mixing a bit of old and new school was the order of the day.

Stage 1: Trawl a load of second hand book stores for some lovely old case bound books.

Stage 2:  Light and shoot them in the studio for a perfect still life result.

Stage 3:  Take the new type design into CG for photorealistic texture & embossing.

Stage 4: Combine in Photoshop for a beautifully crafted result.