To create a suite of Gordon’s Gin social assets. We were to capture stills, video and stop motions assets, all in the Gordon’s distinctive creative style. We needed to undertake the post production, animation and grading as part of the brief. There were to be 4 shoots per annum. We would also need to version assets to fulfil all social specs for delivery.
Dynamic Images & Videos
Results & Benefits
From the moment the brief came in, we had a keen eye on the deliverables which helped inform the production and post production process. We had to be conscious of allowing enough time to create the masters and adapt the approved assets in the most efficient way. We created a process that could be a repeatable style up to four times per year. We delivered on time and on budget. Within our workings, to best streamline the process, we introduced technology for collaborative online approvals/annotations.
We delivered 18 master assets with 62 versions.
This was considered by Diageo to be their ‘best in class’ social production case study.