When 4Creative needed a series of idents to support Channel 4’s partnership with The People’s Postcode Lottery, they came knocking on our door. The challenge was to deliver multiple campaign variations within a tight budget and production timeline. Curious used AI content production to maximise the creative potential of a single photoshoot.

We captured a clean set of high-resolution images featuring a series of front doors before using our AI-powered post production workflow to transform each scene. By relighting the photography, introducing realistic weather conditions and adding subtle motion effects, we created multiple campaign variations without the need for additional shoots.

The finished assets were delivered for broadcast, digital and social channels, demonstrating how AI content production can help brands create more content, more efficiently, from a single production.