4Creative came knocking on our door when they needed to create a series of clips to use in an ident supporting a partnership between Channel 4 and The People’s Postcode Lottery. Timings and budget were a challenge, so we found a great solution using some photography and our super AI workflow. The shoot was simple, clean high res imagery of a series of different front doors. Then we used our AI pipeline to relight, add different weather variations along with some great motion effects.

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