That’s amazing considering…

Working with Channel 4 we helped launch their OOH campaign for the Paris Paralympics 2024.

The campaign, Considering What? challenges people to view Paralympians as elite, world-class athletes, not as competitors “overcoming” their disabilities.

Our photography, production and post teams created four different key visuals. From wheelchair rugby and fencing to weightlifting and wheelchair athletics. Getting the viewing public to reconsider their preconceptions of Paralympic greatness.