Bringing Paralympic greatness to the streets

For Channel 4’s Considering What? campaign promoting the Paris Paralympics 2024, Curious partnered with the creative team to produce a series of powerful OOH visuals that celebrated Paralympians as world-class athletes and challenged perceptions of disability.

Working across shoot production, photography and post production, we created four striking campaign visuals featuring wheelchair rugby, wheelchair fencing, para powerlifting and wheelchair athletics. Every image was carefully crafted to capture the strength, skill and determination of the athletes while supporting the campaign’s bold creative message.

The final assets were prepared for large-format OOH advertising, combining technical precision with powerful visual storytelling. By bringing together photography, post production and campaign delivery, Curious helped create an impactful award winning nationwide campaign that encouraged audiences to see Paralympic sport through a new perspective.

Services: Shoot Production | Post Production