Close-up of a white and ginger cat lying down and looking at the camera.

The job that moved in

Some jobs stick with you. This one moved right in.

Working with agency Come the Glorious Day, we ventured to Cats Protection’s North London rescue centre to shoot their latest campaign assets, including TVC, DOOH, OOH, and Socials. Between working within the centre’s everyday spaces (not designed for a film crew!), and the need for a calm, gentle approach around the cats, the production demanded an unflappable, agile team.

The campaign showcases the personalities of some of Cat’s Protections cutest charges, driven by a desire to inspire prospective owners to Meet The Cats and discover the joy of being matched with a perfect companion. Which is exactly what happened for our Director Dan when he met Bluebell on set, when his family adopted Bluebell just days after the shoot.

Cats Protection
Meet The Cats

Client
Cats Protection
Agency
Come the Glorious Day
Photographer
Dan Humphreys
Editor
Harry Barber
Producer
Harley Brooks
Artwork
Dan Murray
Poster featuring Crowley, a ginger and white cat, with Cats Protection adoption messaging.
Poster featuring Toph, a dark grey cat, with Cats Protection adoption messaging.
Cats Protection poster featuring Polly, a black cat sitting in a cosy grey cat bed.
Cats Protection poster featuring Crowley, a ginger and white cat, looking calmly at the camera.