Brief
To create social films and stills for BT and EE to promote their broadband and mobile network both in the home and on the go, all in a super graphic world and adhering to both brand colours.
Concept
CG Proof of Concept for Props / Set / Lighting
Shoot
Preliminary Comping
Final CG Prop Build and Lighting Set Up
Film
Stills
Results & Benefits
It was clear from the beginning that we needed to shoot everything on green screen, which meant our CG team could look to design and build our photo-real props for our characters to interact with.
This project touched almost every department within Curious: shoot production, photography, directing, retouching, CGI and post-production. Whilst it wove it’s way through the business throughout the production process, each department was involved from the beginning to align on a production approach that would be both efficient and suit the client’s needs.
We delivered a total of 2 master films, cut downs & social media adapts of these, as well still imagery for the roll out of this campaign.