BASF create chemistry for a sustainable future. Through science and innovation, they enable their customers in nearly every industry to meet the current and future needs of society. Working closely with their lead agency, Leagas Delaney, we were tasked to design and produce the BASF Corporate Advertising Guidelines.
Digital / Social
Results & Benefits
The guidelines we produced, set the standard for us to create, adapt, version and supply campaign materials to all paid, owned and earned media across print, digital and moving image, delivering to 13 languages across 19 countries.