Plan your escape…

In its debut work for British Airways, Uncommon developed a month-long campaign that encompasses 500 unique print, digital and outdoor executions.

‘A British Original’ explored the multitude of reasons people travel – whether to reconnect with loved ones, take some time out or immerse themselves in a different culture.

This is where Curious stepped in, helping Uncommon produce those 500 executions, from CGI to versioning and delivery, noone from Curious could escape working on this epic campaign.