Lighting up a campaign with CGI

Fold7 partnered with Curious to help launch Audible’s latest campaign, all we needed to do to complete Dan Burn-Forti’s beautiful photography was design and integrate bespoke CGI neon headlines to compliment each image. Through careful compositing, colour grading and subtle motion design, we created content that perfectly blended photography with dynamic CGI.

The campaign was then adapted into more than 30 versions for multi-channel delivery across DOOH, Meta, Snapchat, TikTok and YouTube. We were proud to be the ones that made sure these striking visuals were consistent, optimised and just as impactful on each and every platform.

Services: Concept Development | Post Production