Lighting up a campaign with CGI

Fold7 partnered with Curious to help launch Audible’s latest campaign, all we needed to do to complete Dan Burn-Forti’s beautiful photography was design and integrate bespoke CGI neon headlines to compliment each image. Through careful compositing, colour grading and subtle motion design, we created content that felt dynamic without losing the integrity of the original photography.

The campaign was then adapted into more than 30 versions for multi-channel delivery across DOOH, Meta, Snapchat, TikTok and YouTube. By combining CGI, motion graphics and content versioning, Curious delivered a flexible campaign toolkit that maintained the striking visual consistency while optimising for each and every platform.

Services: Concept Development | Post Production