Embracing AI

Company

Simon Percy, our Head of VFX, spoke with LBB about the quality improvements to production that have come from VFX embracing AI and how to counter the dreaded ‘work slop’.

“AI is a tool in the middle, not the decider at the end. Personally, the safeguard is simple: We do not accept outputs at face value. Everything gets interrogated for taste, story, continuity, and believability. If a result is ‘impressive’ but not purposeful, it is noise. The goal is not to generate more, it is to choose better.”