DMA Awards… GOLD

Escape Key for British Airways wins Gold in the Travel & Leisure category at the 2025 DMA awards. Embedding first class media strategy and CRM into high impact OOH and social videos, alongside a witty and urgent tone – the campaign drove a significant uplift in CTR vs British Airways’ business-as usual-benchmarks. 

With Uncommon Experience Studio supplying the model and Curious taking creative control over the nuanced animation and final render, the campaign had no chance of escaping a DMA Gold.  

You can read more about the work here.