Pepsi…The Breakdown

12th June 2023

When Copa 90 were looking for someone to produce Pepsi’s UEFA Champion’s League social media image toolkit, Curious had the perfect solutions.

The brief was to create a suite of product focused assets that provide the opportunity to join the conversation during the football calendar with a particular focus on the UEFA CL partnership. This would be delivered through a series of fixed (predicted) and fluid (reactive) moments based on three core sets of assets: product stills, product moments & product films.

Dan Humphreys shot a week of motion and static scenarios in our Clerkenwell studios, followed by two weeks of post-production – cgi, retouching, editing and VFX – to create and deliver over fifty assets in a toolkit format. The shoot gave us the perfect opportunity to use a scaled down virtual studio set-up, using a cgi generated stadium on an LED screen as a backplate for the Pepsi player line up, as well as all the usual liquid tricks of the trade.

Consistency across the range was paramount, along with some clever production tricks coupled with our complete onsite team, meant Copa 90 and Pepsi could deliver the complete suite of assets within the tight budget and timeframe. Check out the full campaign here & here.