Working with Publicis London, we created a full range of assets for Morrisons’s Christmas campaign for TV, in store POS, press and poster.
Once the Christmas wreath designs were integrated into our CGI software, we started to model all of the individual different types of leaf and foliage. There were specific requirements with the textures and colours, so meticulous research was undertaken! After the layers of pine, rosemary, bay leaves, olive twigs and Eucalyptus came the decorations of red berries and snowberries and finally sparkles!
The wreaths are created in 3 different sizes, as well as the straight and ‘swoosh’ garlands which can be seen in store, on Morrisons TV end frames and in national and local press.