Engine Group came to us to produce a responsive campaign for e-on centered around a recent news story that many of its young competitors were going bust. To be relevant there was only a 4 day turnaround from concept to delivery.
We took an integrated approach settling on CGI for the Light Bulb asset creation across stills and animation whilst working in tandem with our studio production team to create optimised media for print, press, OOH and DOOH.
This approach gave us the flexibility required to develop the idea without impacting on the timings or the quality and reduce the amount of amends to an absolute minimum.
CGI/Motion | Retouching | Motion Design | Master Build | Adaptation | Delivery